Agents and property managers throughout the Harcourts Australia network are having enormous success with property proposals and listing presentations only weeks after launching a new digital platform called Engage.
“There’s a lot of important tradition in real estate but there’s also a lot that needs to be brought into the digital era,” Harcourts chief operations officer Lisa Pennell said.
“These industry-leading proposals take minutes to make, seconds to send and allow us to analyse our impact in that crucial decision-making phase for investors and sellers.”
Ms Pennell said the Realhub team has proven to be a great choice of partners.
“In a matter of a few short weeks, our agents and property managers have issued over 2000 proposals complete with embedded videos, interactive explainers and inbuilt contracts,” she said.
“We’ve been blown away to see hundreds of landlords and vendors signing the integrated electronic agreement, many without so much as a phone call or email to the agent.
“This is all about making life easier for our members and their clients, and delivering critical information in a format that suits the recipient. While some clients still want a printed pre-list or listing presentation kit and maybe always will, many now prefer to interact digitally and it’s important we cater effectively for both.”
Engage proposals are totally customisable and have all been built to be responsive to mobile, tablet and desktop devices – prospective sellers and investors receive an instant digital proposal via text or an email link.
“The digital fingerprint the client leaves tells us what they opened, what they clicked, how engaged they were and which parts of the proposal interested them most,” she said.
“Importantly, for our members, they now have a fun, efficient and impressive alternative to painstakingly building paper presentations and negotiating the office printer under time pressures. These digital proposals are visually striking, have embedded multimedia and are user-friendly.”
Realhub chief executiveF rank Greeff said the Engage tool focuses on three key fundamentals.
“The Harcourts rollout was our fastest mass adoption within a large network. In just the first day we were able to bring on more than 85 offices. The product has now been taken up by more than 70 per cent of the entire Harcourts network, who are now actively using it and loving it,” he said.
“Engage is about tracking data and insights as people view your digital proposals, having beautiful presentations built bespoke for your brand to ensure you are best in class, and saving agents an average of 30minutes per proposal compared to doing it manually.”