Developer Golden Age has successfully achieved $35 million in sales for its second Glen Waverley project, Floret, in Melbourne prior to officially launching to market.  

The project comprises 77 townhouses designed by Rothelowman, with the average price point of sales to date ranging from $1.1 million to $1.6 million, well below the median suburb price of $1.57m. 

The project features a central open space that spans 1000 sqm, including an open lawn with a walking track, facilities such as a fitness station, barbecue and picnic area, and a children’s play area. 

“We had a lot of buyers interested in our flagship Glen Waverley project, Sky Garden, but for whatever reason, an apartment doesn’t suit everyone’s preferences,” Golden Age Founder and Managing Director Jeff Xu said. 

“Before even launching to market, we had a waitlist of buyers interested in a townhouse product, one that embodied the same ethos and design philosophy of Sky Garden.” 

Xu said the townhomes responded to the changing needs of the population by providing diverse housing options.

“Glen Waverley is an area predominantly dominated by single-family homes and there is little choice when it comes to townhomes, particularly architecturally-designed homes that offer a premium feel,” he said.  

“Glen Waverley is such a highly connected suburb and there is appetite for new developments that cater to not only downsizers but young professionals and young families who are priced out of this area. Glen Waverley is an aspirational area that has traditionally been unaffordable; we’re pioneering a product not typically seen here.”  

While appetite has been strong from first home buyers and downsizers, investors have been quick to identify the quality of the product, with one potential investor looking at purchasing multiple homes for their portfolio.  

“Existing townhouses in Glen Waverley are typically dual occupancy, or feature multiple homes on one lot with no amenities; Floret seeks to put the community at the heart with an array of resident amenities and gardens, located in a secure neighbourhood that is ideal for raising families,” Xu said.  

Figurehead is due to commence construction this month with completion earmarked for Q1 2025. 

Since its inception in 2006, Golden Age has delivered commercial and residential projects across Australia.  

Major large-scale projects include the Sky Garden, Collins House, Sky One in Box Hill, The Harrington Collection at The Rocks in Sydney.